Thank you to all my readers !

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Cllick HERE to learn more about this campaign.

As my career as an artist grows, I feel it’s time for me to give back to the community. For the longest time, I’ve been thinking about doing my part in the fight against cancer. My sister was a victim of this heartless disease when she was only five. Because of cancer, I never had the chance to meet her.

I’ve been thinking about this for a while now, and I knew I wanted to do something big. Something that would show that fighting against cancer doesn’t just happen in one day – it’s a constant battle over time. I call my battle the Matt LeBlanc Art for Life Campaign.

The whole idea behind this campaign is to complete a difficult task in a specific amount of time. The difficulty of the task itself will hopefully generate interest in the cause and raise a significant amount of money for cancer research.

The project can be summed up in one sentence – I’m pledging to create 200 paintings in a 6-month period.  That’s an average of 1.1 paintings a day for 184 days. Each painting will be sold, and all profits will be donated to the Tree of Hope Campaign, which is an annual event of the Dr. Georges-L.-Dumont Hospital Foundation. My goal is to raise over $25,000 with this project.

Obviously, creating 200 paintings in 184 days will consume my life over the next six months. I plan to document the whole experience on my blog, in my newsletter, and with weekly videos. I’ve dedicated an entire section on my web site to this project. It will feature my videos, and there will also be a specific section where you can see and purchase the paintings for this campaign. Please click HERE to see the pre-campaign video.

Hopefully you can join me on my journey starting on March 24, 2010.  I can guarantee you it will be a fun ride!

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1)  The size of the artwork
2)  The style which will set the mood
3)  The colors

That’s the hardest part of the job.  The rest is just creativity !!!

Having all the passion in the world will not necessarily bring in sales. As I have a strong background in marketing, I very often try to help out follow artists.  One thing that always strikes me is how little they know about selling themselves.

Typically, the product is not the problem. We all know how to be creative but selling ourselves is a whole new ball game.  The importance of branding yourself is crucial.

I attended a trade show just before Christmas and a total stranger told me that she recognized my booth from a distance.  She said she knew right away that it had to be Matt LeBlanc Art.    Any marketers would love to hear those words.

A brand is what makes you.  It’s what makes you stand out from the pack.  A brand has to go beyond just a name.  It’s about the experience you offer.  A brand is a combination of who you are, how you’re different from your competition, and why a buyer should do business with you vs. your competition.  It needs to go beyond the colors and shapes of your logo.

The personal branding process takes time and effort but it’s worth it.  When people are starting to really want your product without much effort, you’ll know that you’re on the right track to having a strong brand.  Here are a few things to get you started.

- Differentiation – recognize and promote your unique difference.

- Consistency- establish a professional image and stick with it.

- Messaging – define the key messages you want your audience to see and everything you do should include those messages.

- Experience – make every contact with you be an exceptional experience.

Like most people, I have set some personal goals & objectives for myself this year. I’ve re-aligned my priorities and decided what 2010 should be all about. After all, as humans, we have the ability to control a lot of things in our lives. Some things are obviously less controllable – life-changing situations happen every day in the world.  It’s inevitable. I believe it’s how you deal with these situations that matters. How you react and how you re-adjust will determine the outcome.

Sounds easy enough, but that’s not always the case. Sometimes people need a little help. As my career grows, it becomes more and more important for me to give back to society. I’ve been planning something over the last couple of months what will become the biggest and toughest project of my young career. It will be called the Matt LeBlanc Art For Life campaign.  I can’t give you too many details at this point, but it will be a great part of what I will accomplish this year as an artist. Don’t worry, you’ll be the first to know!!

Wishing everyone and happy and safe 2010! 

To read the full January newsletter, click HERE