Constant Contact 2009 All Star

The Matt LeBlanc Newsletter received an Award from Constant Contact, in recognition for excellence in e-mail marketing in 2009!  This is based on user engagement and continued commitment to following best practices in email marketing.

Thank you to all my readers !

Please read my latest newsletter HERE

Please join my newsletter HERE

Artwork for your childs bedroom …

I started a new product back in January especially for children bedrooms and since I received a few new orders lately, I thought it would be good to post a few more examples for you guys to see.  You can read more about in on my site at http://www.mattleblancart.com/shop_kids.html

Corporate Artwork by Matt Leblanc Art

It seems that I’ve been doing a lot of corporate projects lately.  I really enjoy them as there’s usually a lot of space to play with and many walls to fill.  I recently designed three specific pieces for the advertising agency M5 Marketing in Moncton.  The main piece in the lobby is standing tall at 6 feet high and 4 1/2 feet wide.  That particular area doesn’t have a lot of light so I’ve decided to go with a bright red piece.  It really brings energy in the space.  The other two pieces were designed for the lobby’s meeting room also called the fish tank because of its cool glass entrance and big picture window to Main street.

Painting #1 for the fish tank room

Painting #2 in the fish tank

The Matt LeBlanc Art for Life Campaign – The first step …

Well the Matt LeBlanc Art for Life campaign is officially on its way.  I proceeded to order 200 canvases this week and over 25 gallons (yes gallons) of paint.  Putting the material list together was actually a lot of fun.  I got to pick and choose all I wanted like I was putting together my Christmas wish list.  The happy feeling quickly disappeared when I calculated the total cost.  Luckily, I got some price breaks from suppliers since this project is a charitable endeavor. The material is due to arrive the first week of March and I’m anticipating a fun experience to try to put all of that in my car and bring it into my studio.  I’ll make sure to take a lot of pictures to share in this blog.

Cllick HERE to learn more about this campaign.

Happy Friday – New art from Matt LeBlanc Art

Happy Friday everyone !!! I’m looking forward to the weekend.  I’m posting my  three latest paintings.  Steep, Down & Lost.  Enjoy !!

30x30 on a gallery style canvas: $250

News from Matt LeBlanc Art – February 2010 Newsletter

If you read my last newsletter or if you’ve visited my web site recently, you probably noticed that I keep referring to this massive new project I’m undertaking this year. A few things have changed since my last newsletter, and the timing has been brought forward – which means that I will start this project next month. I’m really excited about it, but I’m also getting really nervous.

As my career as an artist grows, I feel it’s time for me to give back to the community. For the longest time, I’ve been thinking about doing my part in the fight against cancer. My sister was a victim of this heartless disease when she was only five. Because of cancer, I never had the chance to meet her.

I’ve been thinking about this for a while now, and I knew I wanted to do something big. Something that would show that fighting against cancer doesn’t just happen in one day – it’s a constant battle over time. I call my battle the Matt LeBlanc Art for Life Campaign.

The whole idea behind this campaign is to complete a difficult task in a specific amount of time. The difficulty of the task itself will hopefully generate interest in the cause and raise a significant amount of money for cancer research.

The project can be summed up in one sentence – I’m pledging to create 200 paintings in a 6-month period.  That’s an average of 1.1 paintings a day for 184 days. Each painting will be sold, and all profits will be donated to the Tree of Hope Campaign, which is an annual event of the Dr. Georges-L.-Dumont Hospital Foundation. My goal is to raise over $25,000 with this project.

Obviously, creating 200 paintings in 184 days will consume my life over the next six months. I plan to document the whole experience on my blog, in my newsletter, and with weekly videos. I’ve dedicated an entire section on my web site to this project. It will feature my videos, and there will also be a specific section where you can see and purchase the paintings for this campaign. Please click HERE to see the pre-campaign video.

Hopefully you can join me on my journey starting on March 24, 2010.  I can guarantee you it will be a fun ride!

Click HERE to read the full newsletter.

Choosing the right artwork for your living space

My clients often ask me what type of artwork should go in a certain room.  I always toss the question back to them and add a few more questions about the mood they want to set in the room.  Artwork can either be jarring to the eye and bring some energy or put the perfect touch on the room by complementing your current décor.    The choice becomes yours.  Artwork should always lift the mood of the room and a lot of time it can become the center piece that determines the entire feeling of your living space.   When I meet with clients, my goal is to determine three basic things:

1)  The size of the artwork
2)  The style which will set the mood
3)  The colors

That’s the hardest part of the job.  The rest is just creativity !!!

Time to go beyond just a name …

I’ve had the real pleasure to meet a lot of artists in the past few years.  They are all full of talent and creativity that you can’t help to be motivated yourself after talking to one of them. Very often, they are struggling to make ends meet but they still get up in the morning and work the paint.  It’s all about passion!

Having all the passion in the world will not necessarily bring in sales. As I have a strong background in marketing, I very often try to help out follow artists.  One thing that always strikes me is how little they know about selling themselves.

Typically, the product is not the problem. We all know how to be creative but selling ourselves is a whole new ball game.  The importance of branding yourself is crucial.

I attended a trade show just before Christmas and a total stranger told me that she recognized my booth from a distance.  She said she knew right away that it had to be Matt LeBlanc Art.    Any marketers would love to hear those words.

A brand is what makes you.  It’s what makes you stand out from the pack.  A brand has to go beyond just a name.  It’s about the experience you offer.  A brand is a combination of who you are, how you’re different from your competition, and why a buyer should do business with you vs. your competition.  It needs to go beyond the colors and shapes of your logo.

The personal branding process takes time and effort but it’s worth it.  When people are starting to really want your product without much effort, you’ll know that you’re on the right track to having a strong brand.  Here are a few things to get you started.

- Differentiation – recognize and promote your unique difference.

- Consistency- establish a professional image and stick with it.

- Messaging – define the key messages you want your audience to see and everything you do should include those messages.

- Experience – make every contact with you be an exceptional experience.

News from Matt LeBlanc Art – January 2010 Newsletter

Hello 2010!!! How did you manage to creep up on us like that? I still remember people panicking about the upcoming Y2K like it was yesterday.  It’s insane how things are just moving so fast. I’m very optimistic and excited about 2010. I have a feeling great things will happen! The first great thing to come around the corner for me is my new revamped website. It’s now live – make sure you check it out!

Like most people, I have set some personal goals & objectives for myself this year. I’ve re-aligned my priorities and decided what 2010 should be all about. After all, as humans, we have the ability to control a lot of things in our lives. Some things are obviously less controllable – life-changing situations happen every day in the world.  It’s inevitable. I believe it’s how you deal with these situations that matters. How you react and how you re-adjust will determine the outcome.

Sounds easy enough, but that’s not always the case. Sometimes people need a little help. As my career grows, it becomes more and more important for me to give back to society. I’ve been planning something over the last couple of months what will become the biggest and toughest project of my young career. It will be called the Matt LeBlanc Art For Life campaign.  I can’t give you too many details at this point, but it will be a great part of what I will accomplish this year as an artist. Don’t worry, you’ll be the first to know!!

Wishing everyone and happy and safe 2010! 

To read the full January newsletter, click HERE

Turner’s Christmas at the Coliseum …

I’ve recently attended the 23rd Turners’s Christmas at the Coliseum show.  I’ve met so many wonderful people in this 3 days event.  The whole experience was definitely worth it.  Thank you everyone for your support !!!

Matt LeBlanc Art

Vibrant red painting by Matt LeBlanc

A few 16"x16" on sale for $50

More 16"x16 ...